One Direction’s “Drag Me Down” Drops 23 Positions In Its Second Week On Singles Chart
The only direction Liam, Harry, Louis and Niall seem to be heading this week is south. (There’s more where that came from folks…!)
One Direction landed a pretty stellar debut on the Billboard Hot 100 last week when their first Zayn Malik-free single “Drag Me Down” debuted at #3 on the strength of 349,000 paid digital downloads — the most in one week ever for an artist originating from outside the US. That matched the chart position of the boy band’s Platinum-selling 2012 single “Live While We’re Young,” and was just one rung short of their best ever chart placing on the Hot 100, which came when the appropriately-titled “Best Song Ever” made it to #2.
Alas, “Drag Me Down” itself might prove to have an ironic title, as the song’s longevity is now in question. On the new Hot 100 that was finally published (following a brief debacle with Lana Del Rey‘s “High By The Beach” chart position), 1D’s latest has plunged from #3 to #26 in only its second week out.
The staying power of One Direction’s singles has been largely hit or miss here in the States. While “What Makes You Beautiful” and “Story Of My Life” were indeed Top 10 hits that hung around for quite awhile, other songs like “Steal My Girl,” “Midnight Memories” and “One Way Were Another” were flashes in the pan that shined very quickly then burnt out on the chart just as fast.
All that said, the video for “Drag Me Down” has yet to premiere, and the band has done barely any promotion behind the single. Maybe this is only the beginning?