Puma Debuts First Commercial Starring Rihanna: Watch

Christina Lee | September 11, 2015 10:19 am
Grace Jones' Memoir
The New Wave tastemaker calls out "middle of the road" artists like Rihanna and Lady Gaga.

Puma is ready for Rihanna‘s takeover.

Today (September 11), the sportswear brand revealed its first commercial to feature the pop superstar. The clip, featuring the singer’s “Bitch Better Have My Money,” is simple yet striking, with videos of crashing waves and avalanches being projected onto her muscular frame. “Why do I train?” Rihanna says. “I train to get stronger. To climb higher. To go further. To have the strength to cross oceans and realize my dreams on the other side.”

Last year, Puma elected Rihanna to be its Brand Ambassador and Creative Director. Between this gig, her limited edition Stance sock line and being the face of Dior, the Unapologetic star is embracing her role as CFDA-certified fashion icon wholeheartedly. Watch Puma’s commercial featuring Rihanna up top.

What do you think of Puma’s ad? Let us know below, or by hitting us up on Facebook and Twitter!