Puff Daddy Confirms Two New Albums, Brings Bad Boy To Epic Records
Puff Daddy‘s Bad Boy imprint was one of the most relevant forces in all of ’90s music, serving as the home to The Notorious B.I.G. and later ushering in the blinged-out, floss-first hip-hop that came to dominate the charts. And now Diddy is attempting to breathe new life into Bad Boy Entertainment by partnering with Epic Records, run by his friend LA Reid. As part of the deal, Epic will distribute “two highly-anticipated upcoming albums” from Diddy, according to the press release.
Presumably those albums are solo effort MMM and No Way Out II, a sequel to his Bad Boy comp-slash-solo debut under the moniker Puff Daddy & The Family from 1997, which may or may not be his last release. No release dates were revealed in the announcement, but it did mention that Puff will perform new music at the BET Hip-Hop Awards on October 13 and promises news on upcoming releases “in the weeks ahead.”
“I have known LA Reid since the very beginning and together we have enjoyed countless successes over our long friendship,” Puffy said in a statement. “To now work with LA in this capacity feels more like a homecoming than a new beginning.”
In addition to distributing the two new Puff LPs, Epic will handle promotion, marketing and sales.