Lauv’s “Reforget” Video: Idolator Premiere
Lauv made huge waves with debut single “The Other.” The silky smooth track generated enough heat to nab the newcomer a publishing deal with Dr. Luke/RX Songs and won a rave review from One Direction heartthrob Liam Payne. “Reforget,” the second single from the 21-year-old’s impressive debut EP Lost In The Light, is another perfectly executed pop song with an instantly hummable chorus and all-too relatable theme.
“It’s about the repetitive cycle of self destruction we put ourselves through to cope with love lost,” Lauv says of his self-produced anthem. “Or perhaps it’s coping with the fact that, after all is said and done, you wake up still feeling the same love you gave away.” We’re excited to premiere the video, which finds the rising star (unsuccessfully) trying to drink and party the pain away. Watch below.