John Legend Attends AXE’s Find Your Magic Launch Event: View Photos
SPONSORED: This content was created in partnership with AXE Advanced Collection
John Legend continues his partnership with the AXE Collective, as he attended the men’s fragrance brand launch event last night (January 13) in NYC.
The main purpose of the party was to give a taste of the Find Your Magic campaign, which is the bold new AXE point of view on masculinity and individuality to help guys express their personal style. The five-floor warehouse was presented as a cool underground party that was filled with trampolines, cold beers, an indoor pool, disco balls. But the main highlight (besides John) was a drag queen named Lily White Ass, who sassily joked about stuffing pickles and tossing salads. Naughty!
When it comes to Legend and his music ventures with the brand, though, aspiring creative artists or directors can submit their music or films for a chance to be mentored by John Legend. The winner will be featured at an event during this year’s SXSW in Austin, TX or the Toronto International Film Festival. Click here for more information on how to enter.
Flip through the photo gallery up top, and view the 2016 AXE Collective promotional video below.