Beyoncé’s “Formation” Leads To Huge Sales Surge For Red Lobster

Jordan Simon | February 9, 2016 12:05 pm

Red Lobster had a very profitable weekend, courtesy of Beyoncé. According to CNN, the seafood restaurant chain experienced a 33 percent spike in sales on Sunday (February 7). It also became a trending topic on Twitter with over 42,000 mentions. This all came shortly after Beyonce released her surprise single, “Formation,” which contains the line “When he fuck me good I take his ass to Red Lobster,” and performed the song at Super Bowl 50.

When Bey gives you an upgrade, it’s only polite to show some gratitude. And Red Lobster did just that with a proposed menu name change in her honor.