M.I.A. Partners With H&M For “Rewear It” Music Video & Recycling Campaign
M.I.A. is completely on her own wavelength right now, traveling around the world putting together her border-themed Matahdatah project, occasionally releasing songs with no warning. She’s picking fights with some companies and teaming up with other ones. After announcing this morning that she has partnered with H&M for their campaign to celebrate “sustainable style” in conjunction with World Recycle Week, she has now has dropped a full “Rewear It” music video/song to spur people to recycle their unwanted garments.
Aside from the obvious clothing-line focus, it’s a typically globe-trotting, dance-fueled affair for M.I.A., who is featured throughout the visual dancing on top of a stack of fabric. It’s not necessarily a memorable addition to her canon, but at the very least it’s another example showing corporate-sponsored music doesn’t have to be a scary idea.
Watch below, and head here for her thoughts on the campaign.