Watch Selena Gomez’s “Kill Em With Kindness” Video

Carl Williott | June 6, 2016 12:33 pm

As promised, Selena Gomez has premiered her “Kill Em With Kindness” video. Directed by Emil Nava, the simple black-and-white clip largely focuses on Gomez singing to the camera during a photo shoot in a massive loft. It’s reminiscent of those ’90s music videos that seemed to take place in DIY art spaces showing the act just living that artist life. But then a bunch of dancers show up, and her scenes start to feel like a Dior commercial.

It’s a fitting full-circle visual for what began with the similarly low key “Good For You” offering. Watch it below.