Rihanna’s “Sledgehammer” Video To Premiere In IMAX Thursday: Watch A Preview
Taking a page out of her pal Kanye West‘s playbook, Rihanna is premiering her “Sledgehammer” video with a screening Thursday (June 30). But she’s taking it a step further, by making it the first music video to premiere in IMAX.
It’ll happen at 9 a.m. ET tomorrow, but as of this writing there’s no information about where/how to actually, ya know, catch the IMAX version. An hour later it’ll be available to view on Tidal and Vevo.
It looks to be a colorful, gravity-defying affair based on the 27-second preview she shared. Check it out along with the details in her post below, then be sure to see how our editors felt about the Star Trek: Beyond single in our latest Pop Perspective.