Cher Lloyd’s “Activated”: Listen To A Snippet Of Her New R&B-Pop Song

Robbie Daw | July 19, 2016 11:29 am

In case you haven’t been keeping up with the current wave of new music from former X Factor UK contestants, Cher Lloyd announced last week that forthcoming single “Activated” will be released on July 22. Its her first new material since departing Simon Cowell‘s Syco label, following the release and lackluster performance of sophomore LP Sorry I’m Late, and signing a new deal with Universal.

Today brings the revelation that “Activated” isn’t an all-out pop assault, but rather a slinkly, sassy little R&B number, complete with the commanding line “when I do the damn thing, just watch me.”

NOTE: We’ve been kindly asked to remove the clip of the song. Sorry!

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