Kanye West Breaks The Pope’s Merch Sales Record
Kanye West can officially add “King of Tour Merch” to his resume.
During his Monday night (September 5) show at Madison Square Garden, West reportedly sold $780,000 worth of tour souvenirs. According to TMZ, the Chicago rapper outsold Pope Francis, who set the merchandise sales record at $540,000 when he performed Mass at the famous New York City venue in 2015.
The rapper’s gear included a wide variety of hats, shirts and sweaters while the Pope’s event boasted crucifixes, rosaries, baseball caps and a limited addition Christmas ornament. Ultimately though, it all goes to show that love him or hate him, Kanye knows exactly what he’s doing.