Lady Gaga’s Zomby Gaga Doll Launched Today

It’s nearly Halloween and it’s Lady Gaga Joanne album release week, so what better timing for the launch of Zomby Gaga, a new doll brought to you by the singer’s Born This Way Foundation and Mattel?

According to Harper’s Bazaar, the figure, part of the Monster High series, was designed by Lady Gaga’s sister Natali Germanotta. It goes on pre-sale today (October 17) via Mattel and Target‘s sites.  Of course, any Gaga fan worth their salt will take one glance at the doll and recognize that it’s patterned after the singer’s look (with model/actor Rick Genest) in her 2011 “Born This Way” video.

“My sister and I felt that the Zombie Boy outfit from the ‘Born This Way’ video was very iconic and the message of Monster High, Kind Monsters and the Born This Way Foundation are all very much aligned,” Natali Germanotta explained to Harper’s. “I really felt that being the most vulnerable you is a very important message.”

Below are both dolls, human and plastic, posing together.

Available OCT 17th!!! #monsterhigh #monsterhighdoll #ZombyGaga, my doll with Monster High to benefit @btwfoundation Inspired by all of you, and my look from the Born This Way video with @zombieboyofficial

A photo posted by Lady Gaga (@ladygaga) on Oct 6, 2016 at 4:41pm PDT

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