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Maluma Is Pop’s New Heartthrob: 35 Shirtless Pics

News that Shakira was joining forces with Maluma was greeted with the kind of online frenzy usually reserved for dueling diva duets like “Beautiful Liar” or “Telephone.” Why is this such a big deal? Well, the 22-year-old is generating the kind of heat Ricky Martin and Enrique Iglesias did in the early ’00s. Proof? He currently owns five of the most-watched videos on YouTube (“El Perdedor,” “Sin Contrato,” “Cuatro Babys,” “Vente Pa Ca” and the audio for Shakira collab, “Chantaje”).

It also doesn’t hurt that the Colombian crooner is easy on the eyes. Maluma is clearly aware of the situation (I assume he owns a mirror) and keeps his fans happy by posting as many shirtless pics as he can without coming across as an Instagram model. You can peruse the pop star’s finest social media moments up top and get acquainted with his latest global hit below. There’s no reason why “Chantaje” (Spanish for “Blackmail”) can’t be the next “La Tortura” or “Bailando” and do some damage on the Billboard Hot 100. It’s catchy as hell and an English version is rumored to be on the way.

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