Rihanna To Receive Shoe Of The Year Award. Also, There’s A Shoe Of The Year Award.
Rihanna is the winner of the Shoe Of The Year Award, which is definitely a real thing. She’s receiving it for the FENTY x Puma Creeper, undoubtedly the best shoe of 2016 and certainly not a selection meant to leverage Rihanna’s notoriety to drum up publicity for Footwear News’ Shoe Of The Year Award, a real thing that definitely exists.
“In my wildest dreams, I never would have imagined an honor like ‘shoe of the year,’” said Rihanna, who is just like us, the lowly norms who also have never imagined winning a Shoe Of The Year trophy. “It means so much to me to make a mark like this in the shoe and sneaker industry and to have so many people share my love for the Creeper.”
According to Rap-Up, “retail sales, consumer feedback, social media prowess and overall buzz” determine the winning kicks. Kanye West won last year for the Yeezy Boost 350.
