Melanie Martinez’s 12th (!!) ‘Cry Baby’ Video Is Her Most Powerful Yet
Melanie Martinez is now one video away from fulfilling her promise to release a visual for every song on her debut LP, Cry Baby. The 21-year-old’s visual album nears completion with “Mrs. Potato Head” — her 12th and most powerful video to date. What’s it all about? I’ll let the pop star explain in her own words. “[It’s] about feeling the need to change how you look to fit a certain standard, but the idea came from the visual of a Mrs. Potato Head and how you can pull apart the pieces and change her face, and how that couples with plastic surgery,” she told Vogue.
“When I wrote that song, I was going through a lot of personal insecurities about how I looked, and it was a reminder that I’m beautiful the way that I am, naturally, even when I don’t feel like it.” Melanie conveys that important message in a typically demented way. The video begins with the hitmaker in full adult-baby drag. She happens to catch an advertisement for diet pills on TV, which sets her on a path of self-loathing. Things get really twisted when we move into the future and Cry Baby (her alter-ego) is now being pushed into plastic surgery by her creepy lover. Watch the breathtakingly original clip up top and check out her last video below.