Versus Taps Zayn Malik For Their SS17 Campaign: 6 Brooding Pics
Zayn Malik can officially add supermodel to his resume. Versus picked the “I Don’t Wanna Live Forever” hitmaker to star in their SS17 campaign, along with Adwoa Aboah, and even wrangled in his girlfriend to take to the photos. Gigi Hadid captured the images on her iPhone and digital camera, which give them a voyeuristic, candid feel. The shoot was held at Chateau Marmont and aims to be “a raw, honest and revealing study of relationships, friendships and the passions of the Versus tribe.”
“It was sick to work with Versus,” Zayn revealed. “Donatella is a G. It was extra special that Gigi shot the campaign. Looking forward to following up with my Versus collection that drops in June.” Those sentiments were seconded by the legendary designer. “The Versus campaign captures everything that is special about Zayn, Gigi and Adwoa. They are young people who define the mood of their generation with their honesty, energy and their love,” Donatella stated in a press release. Click through a selection of the pics up top.