Marian Hill’s Oddly Hypnotic “Down” Video
After years of being on the verge of big things, Marian Hill finally struck gold with “Down.” The lead single from the Philadelphia duo’s debut LP, Act One, was picked up by Apple for their iPhone 7 commercial and the dreamy electro-lullaby exploded on iTunes. However, it’s one thing to get a sales boost from a sync and another thing to sustain it. The track has proved to be a radio smash and has racked up 17 million streams on Spotify. Which translates as a number 21 placing on the Billboard Hot 100.
Expect “Down” to climb even higher in the coming weeks with the arrival of an oddly hypnotic video. There isn’t really a plot to speak of. Jeremy and Samantha spend most of the video going up and down in an elevator, but this is still immensely watchable. There are costume changes, unexpected detours and even some special effects. It all works well with the delirious beats and left me wanting more. Watch them in action up top.
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