Meet PRISTIN: Your New Favorite K-Pop Girl Group

South Korea churns out girl groups faster than Taylor Swift goes through squad members, making it hard for the casual K-pop fan to figure out who they should be listening to. Well, meet PRISTIN — a group that has been building Next Big Thing buzz for months despite being named after what sounds like a household cleaning product. The 10-member troupe are the latest act to come from label Pledis Entertainment, best known for producing After School, one of the heaviest-hitters in the last generation of girl groups.

The group’s debut single, “Wee Woo”, is a guitar-driven ditty produced by Korean hitmaker BUMZU and Sweden’s Gustav Karlstrom. With a rather subdued chorus (at least by K-pop’s totally OTT standards), “Wee Woo” doesn’t sound like much at first, but after a few spins it proves to be deceptively addictive. It sounds a lot like one of Girls Aloud’s more creative moments, although, you could really say that about 80 percent of Korean girl group singles. The quirky production has already polarized K-pop fans, so it’ll be interesting to see how the track goes down with your average music lover.

Watch PRISTIN’s cheeky “Wee Woo” video below and pick up the group’s debut EP, Hi! Pristin, on iTunes.

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