Charlie Puth Launches “Attention” With An Immersive Music Exhibit
Charlie Puth is back! The singer/songwriter, who established himself as one of pop’s hottest new talents with debut LP Nine Track Mind, launched the first single from his sophomore set in “an immersive music exhibit” called The Attention Room. What does that mean exactly? Well, Artist Partner Group (APG) and Atlantic Records, in partnership with Spotify, have created a space that replicates the brain’s reaction to receiving attention. It achieves this via an LED infinity tunnel and Charlie’s very good new banger, “Attention.”
If you happen to be in Los Angeles, you can check it out for yourself. The Attention Room, which is located at 8017 Melrose Ave, will be open to the public until April 30. (The hours of operation are 3pm – 11pm on weekdays and 1pm – 11pm on the weekend). As for the single? It’s a stone cold smash. Co-written by Charlie & J Kash, “Attention” completely rebrands the singer. Gone are the doo-wop bops and loved-up ballads. This is a dancefloor-friendly anthem with an edge. The song drops at 11pm ET tonight.
Charlie celebrates with manager Ron Laffitte (left) & songwriter J Kash: