Still Life: Avicii & Rita Ora’s Quirky “Lonely Together” Video

Mike Wass | September 18, 2017 3:51 pm
Rita Ora Features On Avicii's New EP
Rita Ora and AlunaGeorge are two of the famous faces on Avicii's comeback EP.

Avicii called it quits in 2016 after suffering from burnout, but the Swedish producer regrouped and returned with a killer EP in August. Sandro Cavazza-voiced bop “Without You” was the lead single in most territories, but “Lonely Together” has taken on a life of its own. A collaboration with Rita Ora, the melancholy floorfiller has already racked up 55 million streams on Spotify and is sitting pretty at number 4 on UK iTunes. It will gain even more momentum with the arrival of a special effects-heavy video.

The video finds Rita emoting in a hallway while an annoying couple (let’s be honest) runs riot in a frozen world. They take selfies with patrons at a bar, make their way through a street carnival and then splash paint over each other while having sex. I bet their dog has its own Instagram. “It was such a big honor to create this beautiful piece for Avicii and Rita Ora,” director Levan Tsikurishvili says. “What I would do if I could freeze the world — imagine one day if you really could do that, what would you do?”

This is another example of a dance music video that doesn’t fit the song at all — see Kygo & Selena Gomez’s “It Ain’t Me” for another example — but the song is fire. Watch up top.

Side 👁d

A post shared by Rita Ora (@ritaora) on

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