Fergie Drops Videos For “Save It Til Morning,” “Just Like You” & “Enchante (Carine)”
Fergie isn’t holding anything back today (September 22) as she celebrates the release of her sophomore LP, Double Ductchess. The project has been plagued by a series of leaks that seemed destined to derail the project, but the “Fergalicious” diva has chugged along on her own time. She may have managed to salvage the project by maintaining a level head and serving up some fierce visuals to accompany the tracks. So far, the 42-year-old has unveiled videos for her Nicki Minaj-assisted “You Already Know,” “Hungry” and the Will.i.am.-produced “Like it Ain’t Nuttin’.” Today, she drops a trio of visuals for “Save It Til Morning,” “Enchante (Carine)” and Just Like You.”
The hitmaker rocks red tresses in the first visual, which could be somewhat autobiographical as it tells the story of a tumultuous relationship with a beau. The pair appear distant although they’re right beside one another, and Fergie seems believable as the lovelorn girlfriend pulled away from her boyfriend by fame. There are some cute moments of the twosome together, and the songstress delivers some equally powerful moments performing the song onstage in a glistening dress while her partner sleeps alone.
The siren called in a superstar cameo from Kendall Jenner for “Enchante (Carine).” There is a vaguely Parisian flair to the trippy visual as the model appears onscreen in various chic looks and goes through the course of her day in a series of jump cuts. Her refined look works well with the track’s European production, and some camera magic makes the relatively simple video all the more interesting despite its pedestrian storyline. The only thing missing from the release is a cameo from Fergie herself who is oddly absent through it all.
The black-and-white visual for “Just Like You” is an atmospheric, gritty effort that pulls some inspiration from noir films with a moody theme and dramatic staging. Dressed in all black, she appears on a throne in steam-filled room with a former lover hovering behind her. It is simple but well shot in a way that alludes to a higher budget. Of the three visuals, this is the most obvious and seems like it could help the track become a bit of a hit.
Unlike Beyonce’s acclaimed Lemonade visual experience, there isn’t a common thread that brings all of these dissonant videos together into one unified narrative. Each release stands on its own, and I can only hope that one or two of them find an audience that will propel the overarching project to new heights. None of the three latest releases seem as instantly iconic as her unhinged video for “Fergalicious” or “M.I.L.F. $,” but they’re strong enough to hold up to today’s standards. Check out them out up top and below.