Selena Gomez Models Puma’s Phenom Sneaker: See The New Campaign
In addition to being a brand ambassador for Coach, Selena Gomez is the new face — or foot — of Puma’s Phenom sneaker. The pop star was reportedly paid $25 million to model the performance shoe and it looks like money well spent. She brings a youthfulness and effortless cool to the campaign, which finds the 25-year-old showing off her kicks in an elevator and hallway among other random locations. “Guys — I’m so excited to share my first campaign for the new @PUMA Phenom,” the hitmaker captioned an Instagram post. “#DoYou.”
“This bold shoe was built for bold women. That is why PUMA’s newest female ambassador, Selena Gomez, acts as the perfect embodiment of this dynamic shoe,” the sports label raves. “As the ultimate multi-tasker, she represents women who need to power through their workouts and their days. With IGNITE foam and open mesh inserts, the Phenom is built for just that.” All of that and they look good too. Click through Selena’s footwear shoot up and watch her dark and dreamy “Wolves” video below.