PRETTYMUCH Throws A House Party In Their “No More” Video
From In Real Life to Why Don’t We, 2017 found a new batch of boy bands vying to fill the gap left by One Direction. As the year comes to an end, the clear frontrunner is PRETTYMUCH — a five-member group hand-picked by Simon Cowell. They have dropped dropped four excellent singles in a row, showcasing their versatility with each new release. “Would You Mind” channelled New Edition, “Teacher” was a burst of modern pop and “Open Arms” found them in a-cappella mode. Their latest, “No More,” finds them dabbling in hip-hop.
Given that the French Montana-assisted bop is the band’s edgiest offering, it makes sense for them to ditch the choreography-heavy, ’90s-inspired visuals of their previous singles in favor of a house party. The guys kick it with a group of friends, hang out on the roof and flirt with pretty girls. Their collaborator arrives towards the end to deliver his verse while they show off a little fancy footwork. It looks easy and effortless, which is really what sets them apart. Expect PRETTYMUCH to have a massive 2018. Watch up top.