PRETTYMUCH Makes A Splash With Their Creative “10,000 Hours” Video

Mike Nied | March 8, 2018 12:53 pm

Rising boy band PRETTYMUCH continues their winning streak with the unveiling of their vibrant “10,000 Hours” video. The up-and-comers rolled out the fan favorite track last month and released the video late last night (March 7). Directed by Noah Duran, it sees them transform an empty room into an art studio. Setting up some supersized canvases, the group gets to work creating a handful of masterpieces. Of course, their craft session eventually gets a little messy as they deliver choreography and dance around in a pool of paint. That’s one way to make a splash, and they certainly deliver!

Things are looking very good for the group right now. Comprised of Austin Porter, Brandon Arreaga, Edwin Honoret, Nick Mara and Zion Kuwonu, the quintet is competing for the title of Best Boy Band at the 2018 iHeartRadio Music Awards. Competition is stiff with K-Pop supergroup BTS in the running, but the boys may be able to stake a claim on the honor. Hopefully they will be in the audience and will grace fans with a bevy of memorable looks on the red carpet.

The group are also hopefully honing a full body of work to drop in the near future. Since dropping the nostalgia-inducing “Would You Mind” last year, they have explored a variety of pop’s sub-genres to great success. “Teacher” was a futuristic bop, and they teamed up with French Montana on the hip-hop sampling “No More.” They also showed off their vocal chops with an a cappella production on “Open Arms.” Considering everything we have heard so far, it seems like a debut EP or LP is on the way. While we wait to see what happens, check out their colorful new video up top!

LINK IN BIO #10000Hours

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