Fashionable Queen: Britney Spears Announces New Brand Deal With Kenzo

Mike Nied | March 20, 2018 2:27 pm

Britney Spears announced a new partnership with French fashion line Kenzo. The 36-year-old took to social media today (March 20), to confirm the new collaboration. In the process, she shared the first of many photos that have appeared online in support of the project. She will be the face of the brand’s La Collection Memento No2 spring line, and the photoshoot was shot by acclaimed fashion photographer Peter Lindbergh.

The line pays tribute to the brand’s Kenzo Jeans, which debuted in 1986. As such, it is vibrant and youthful collection that is perfectly suited for the pop princess. In the photos we have seen thus far, she rocks a variety of chic looks including denim jackets, bright sweatshirts, thigh-high lace-up boots and an enviable floral jacket.

In an interview with Vogue, Brit opened up about her fashionable new collaboration. In particular, she shared some insight into the photoshoot and her experience on set. “We had fun on set, even though it was a bit weird for me at first,” she admitted. “I am used to shooting in a studio or a small space, and this was on the street. We were out there and I had really promiscuous clothes on, which felt odd, but, of course, on film it turned out to be really cool.”

She also reflected on how her style has changed since becoming a mother. “I think when I was younger I took so many risks and really went for it. There was no planning what I wore, and it was like, okay, I am just going to put on the most outrageous thing. I think as a mother you hold back from that out of fear of embarrassing your kids and out of respect for them.”

On the other hand, sometimes her children inspire her to take new risks by making their own unique choices. “As a mother, I used to be very strict about what they wore, but, at this point, they are growing up and becoming their own people. I want them to do their own thing—I respect that.” It is great to finally get to see Britney’s collaboration with Kenzo. Fans were quick to point out that she began teasing the project last November, and rumors began leaking about it earlier this month. Scroll through a gallery of the fashionable shoot up top and check out a promotional video below!

Do you love Brit’s new partnership? Let us know below, or by hitting us up on Facebook and Twitter!