James Bay Glams Up For Nostalgic “Pink Lemonade” Video

Mike Wass | March 26, 2018 11:10 am

James Bay’s Electric Light era continues to surprise with the arty, nostalgic “Pink Lemonade” video. The UK rocker, who is taking a break from his trademark stripped-back, acoustic sound, channels The White Stripes (with a splash of glam rock thrown in) while recreating a childhood memory. “The inspiration behind the video comes from the theme of escape that runs through the song,” he explains. “I was reminded of a time when I was a about 4 years old and I told my parents I’d had enough of living with them and would be leaving home.”

“Obviously, I never went through with it,” James continues. “But the drama of filling a pillow case with my most essential toys, opening the backdoor and announcing to the kitchen that it was time for me to leave is what gave me the idea for the video. I adapted it to add the spaceship part because I thought it would look better than a pillow case. I wanted to do something that felt serious but silly at the same time.” And he couldn’t be any happier with the result. “From that diamond encrusted top to building my own spaceship, I’m not sure making a video will ever get any better.”

Electric Light drops May 18. Watch “Pink Lemonade” below.

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