Poo Bear Recruits Justin Bieber & Jay Electronica For “Hard 2 Face Reality”
Poo Bear’s highly anticipated Poo Bear Presents….Bearthday Music is shaping up to be one of the biggest releases this quarter. The in-demand writer and producer has dominated the charts over the last few years with his work behind the scenes on the likes of DJ Khaled’s star-studded chart-topper “I’m The One” and Fifth Harmony’s “Angel.” For his forthcoming LP he called in a slew of famous friends for a powerhouse collection of bops. Today (April 6), we are getting a taste of his collaboration with Justin Bieber and Jay Electronica on his new single, “Hard 2 Face Reality.”
Fans of Bieber are likely familiar with the anthem. A recording of the track existed on the “Sorry” crooner’s SoundCloud account until 2017, when it was removed. However, the newly released version has received a bit of an update. On it, the trio trade off verses. Poo Bear opens the track with the reflective chorus. “Sometimes it’s hard to face reality, oh, oh. Even though you might get mad at me,” he laments. Justin comes in for the second verse, delivering a strong vocal line and some brooding lyrics. “Don’t be afraid to stand alone. Don’t be afraid to stand outside your comfort zone. I know it’s hard away from home, and it ain’t easy all alone,” he announces. The addition of Jay Electronica’s verse adds an edge to the otherwise restrained anthem, and it is easy to imagine this finding massive love on the charts.
The tracklist includes additional notable duets with the likes of Jennifer Lopez, J Balvin, Zara Larsson and other massive names. Last year’s collaboration with Brazilian superstar Anitta on “Will I See You” served as the project’s lead single. The sultry anthem received a sexy video and rave reviews across the blog-sphere. The album’s second single, “All We Can Do,” included a feature from Juanes and incorporated a Latin-tinged production that is right at home in the pop sphere after “Despacito” and “Havana” stormed the charts.
The album is officially available for pre-order here and is expected to arrive April 27. While we wait for the rest of the LP, give the trio’s new single a spin below!