Ariana Grande & Nicki Minaj’s Ominous “The Light Is Coming” Video
Ariana Grande and Nicki Minaj reunite on “The Light Is Coming,” the second single from the pop star’s Sweetener album. The video premiered on Reebook.com yesterday (June 21), but Ari kindly uploaded it to YouTube this morning. And like the song itself, the visual is something of an acquired taste. After the bright and fluffy “No Tears Left To Cry,” things take a much darker turn on the minimal, militaristic followup. That is reflected in the Dave Meyers-directed clip, which finds multiple Arianas roaming through the woods.
While there are a couple of striking moments, notably when the hitmaker cradles an orb and the moment a red light illuminates the trees, this is a murky, shadowy affair that plays more like an arty Reebok commercial. Nicki is largely an afterthought and she disappears as soon as her verse is over. Hopefully the duo’s “Bed” video (they have two collaborations out at the moment) is more fun and watchable. The preview already suggests that it will be. Watch the gloomy visual below and click through our gallery of screengrabs up top.
Do you love the video? Let us know below, or by hitting us up on Facebook and Twitter!