Raja Kumari Blends Indian Culture & Hip-Hop In Her “I Did It” Video
After penning hits for artists as diverse as Fall Out Boy, Fifth Harmony and Iggy Azalea, Raja Kumari finally released her debut EP in 2016 and immediately found a worldwide following. The singer/rapper is now teasing the followup with a new single called, “I Did It.” A fiery celebration of her independence, the catchy song blends Indian rhythms with hip-hop beats. That same unique marriage of influences is reflected in the video clip, which pays tribute to her heritage.
The stylish clip begins with a dance sequence that combines Bollywood moves with hip-hop choreography, followed by a series of glamorous looks. Raja has definitely come a long way since writing hits for other artists. “Songwriting taught me the most about my artistry… what I could write for others and what I had to keep for myself,” she told us in an interview last year. “I got to experience selling a million records before I ever released one of my own songs. My songwriting career gave me a lot of confidence. I had done it once, I knew I could do it again!”