PRETTYMUCH & Cara Delevingne Launch AW18 PUMA Bodywear Collection
The PRETTYMUCH juggernaut shows no sign of slowing down as the rising boy band teams up with supermodel Cara Delevingne to launch PUMA’s AW18 Bodywear Collection. They do this in a fun promo video, which is soundtracked by the quintet’s sexy bop “10,000 Hours.” Brandon, Edwin, Austin, Nicholas and Caleb rock PUMA’s men’s boxers, while their glamorous companion wears multiple bras and a bikini. Not that it’s a lingerie shoot. The participants mix and match their PUMA underwear with street clothes.
The high-profile campaign is PRETTYMUCH’s latest coup in what is shaping up to be a massive year. The band dropped their debut EP in April and recently released their most successful single to date — the Ed Sheeran-penned “Summer On You.” The guys have also been touring non-stop, building a loyal following in the most old-fashioned, but effective way. That dedication is paying dividends on the charts both at home and internationally. Watch their PUMA commercial below.