Now, Now’s Cinematic “MJ” Video Is A Warped Mystery
Now, Now’s “SGL” was literally my favorite song of 2017 and the followup, “Yours,” wasn’t far behind. It goes without saying that I was more than a little excited for the Minneapolis duo’s third LP, but Saved exceeded my expectations when it arrived in May. One of the many gems on the album is “MJ,” a track that references the King Of Pop. “This song was written from the perspective of me speaking to Michael Jackson about a deteriorating relationship,” front-woman KC Dalager told DIY. “He’s my childhood idol and someone I looked up to that has influenced my life.”
“I felt he was someone that was a connecting point between me and someone else, only to realize that was used as a connecting point between that person and another person,” she continues. “So this song is me venting to Michael about that situation.” It’s only fitting that a song with this many layers would get a mysterious video and Now, Now outdoes themselves with an eerie tale that involves computer chatrooms, dragging a shovel through the wilderness and a brief trip into another dimension. (Make sure to stick around for the outro!)
Check out the band’s upcoming tour dates here and watch their epic video below.
Do you love the video? Let us know below, or by hitting us up on Facebook and Twitter!