Kelly Rowland Celebrates Her “Crown” On Empowering New Single

Mike Nied | February 6, 2019 3:19 pm

Well, this is an unexpected but much-needed collaboration. Today (February 6), Kelly Rowland partnered with iconic soap brand Dove to drop her empowering new single “Crown.” The anthem is part of a new campaign meant to encourage girls and women to feel confident about their hair and to take a crack at society’s narrow standards of beauty. “It don’t matter how I wear it. It’s beautiful in every color. Long, short, straight or curly, I love what I see in the mirror,” the 37-year-old chants. That’s not all, though. She also dropped the Hannah Lux Davis-directed video. In it, she links up with a group of girls who opened up about their experiences being bullied or mistreated because of their hair.

Plenty of chic looks, gorgeous hairstyles and strong messages are highlighted in the visual, which is a confidence-boosting must-see. The beloved Destiny’s Child diva opened up about what the track meant to her in a press release. “Growing up I felt many of the pressures young girls face today when it comes to embracing their hair, but my mom would always tell me that your hair is your crowning glory and you should wear it proudly,” she explained. “This song is very personal to me and, having met many of the real girls who inspired it, I am incredibly proud to be partnering with Dove to spark this conversation and encourage girls everywhere to love their hair.”

Watch Kelly in action in the video and give the single a spin below!

Do you love the collaboration? Let us know below, or by hitting us up on Facebook and Twitter!