Mustard & Migos Drop The Video For Streaming Smash “Pure Water”
Mustard (he has dropped the DJ) and Migos have a hit on their hands with “Pure Water.” The irresistible banger, which finds the rap trio bragging about money and women over one of the super-producer’s hottest beats, is racking up huge streaming numbers. That has resulted in the song becoming the hitmaker’s highest charting single as lead artist (it’s at number 52 on the Billboard Hot 100 and rising fast) and the perfect platform to launch his third album. It should get an added boost from the arrival of a video.
Directed by Colin Tilley, the visual finds Mustard and Migos hanging out on a soundstage. They find themselves in the middle of a paintball party, but manage to keep their clothes clean. There are group moments and individual setups for each Migos verse. It’s bright, fun and colorful. In other words, the perfect accompaniment to a club-ready bop. In addition to crafting his own hits, Mustard has also been busy winning a Grammy for producing Ella Mai’s “Boo’d Up” and working with artists like YG. Watch “Pure Water” up top.