Selena Gomez, J Balvin, Benny Blanco & Tainy’s “I Can’t Get Enough” Video

Selena's 'Back To You' Video
History repeats in Selena Gomez's cinematic, complex 'Back To You' video.

The teaser pics of Selena Gomez, J Balvin, Benny Blanco and Tainy’s “I Can’t Get Enough” didn’t do it justice. For starters, they don’t capture the scope of the Jake Schreier-directed video. The collaborators look like miniature figures as they bump into each other on a giant bed. As expected, the innovative, one-take clip begins with an overhead shot of our holy “Taki Taki” queen. She looks resplendent in pink silk pajamas and natural makeup. José and Tainy then serve acrobatics, before human teddy bear, Benny, joins their ragtag crew.

“I Can’t Get Enough” is off to a very solid start on streaming services, racking up more than 25 million Spotify streams in just over a week. The deceptively catchy banger debuted at number 93 on the Billboard Hot 100, but should climb a lot higher in the coming weeks as YouTube views and increasing radio airplay comes into play. It will be interesting to see how pop radio responds. “Taki Taki” was snubbed, but this feels more multi-format friendly. Watch the adorable video up top.

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familia

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