Surefire Hit! Taylor Swift Returns With “ME!” Featuring Brendon Urie

Mike Wass | April 26, 2019 12:42 am
Taylor Swift's 'Delicate' Video
The superstar rolls out the fourth single from 'Reputation' and it's one of her best.

After a blockbuster rollout that including weeks of cryptic social media updates, secret listening sessions and a TV announcement, Taylor Swift’s “ME!” is finally here. Featuring Brendon Urie of Panic! At The Disco, the lead single from TS7 is an impossibly catchy celebration of individuality and self-acceptance. “I know that I’m a handful baby, I know I never think before I jump,” the superstar begins the song over Joel Little’s warm, drums-dominated production. “I know that I went psycho on the phone, I never leave well enough alone and troubles gonna follow where I go.”

But this ditty isn’t a musical apology. Instead, it’s about owning your multitude of quirks. “One of these things is not like the others, like a rainbow with all of the colors,” Taylor purrs on the triumphant chorus. “Baby doll when it comes to a lover, I promise that you’ll never find another like me.” That’s when Brendon steps in and opens up about his own shortcomings. “I know I tend to make it about me, I know you never get just what you see,” he admits. “But I will never bore you baby and there’s a lot of lame guys out there.”

The collaborators really compliment each other and there’s a feel-good factor that surges through “ME!” like an electric current. That also comes through in the Dave Meyers & Taylor-directed video, which begins with a snake transforming into a butterfly — an obvious metaphor for the change of eras. From there, we’re treated to a candy-colored acid trip by way of a ’50s movie musical. It’s sumptuous, old-fashioned and completely over-the-top. I couldn’t get my head around Reputation, but this is my favorite lead single from Tay since “Mine.”

Watch Taylor and Brendon in action up top and check out the cover of “ME!” below.

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