Madonna & Swae Lee Unveil Sleek, Cinematic “Crave” Video

Mike Wass | May 22, 2019 1:58 pm

It has been an interesting week for Madonna. Her Eurovision performance was roundly criticized (unfairly, in my opinion), but it’s going to take more than a minor backlash to keep the Queen of Pop down. The ballsiest 60-year-old on the planet bounces back today (May 22) by unveiling the video for “Crave.” Directed by Nuno Xico, the sleek, beautifully-shot visual is wonderfully understated. As much as I love the high camp and extravagance of “Medellín,” this is M’s most contemporary offering in a very long time.

If any song from Madame X is going to overcome the daunting hurdle of ageism, it’s “Crave.” The hip-hop/pop concoction, which is the handiwork of Billboard and Mike Dean, oozes longing and desire. It’s also a deceptively catchy grower that lingers in the mind long after the song ends. Madonna will release “Dark Ballet” as the last pre-release buzz track on June 7, but I’m already confident that this is the enduring hitmaker’s best album in years. Watch the Queen strut her stuff alongside Swae Lee below.

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