Madonna Drops Politically-Charged Video For “I Rise”

Mike Wass | June 19, 2019 8:25 pm
Album Review: Madonna's 'Madame X'
The Queen of Pop pushes the boundaries of pop on her radical new album.

Madonna teams up with TIME Studios to create a video for “I Rise.” Comprised of protest footage (unfortunately the Queen of Pop isn’t in it), the Peter Matkiwsky-directed clip conveys the song’s powerful message in a striking way. “I wrote ‘I Rise’ as a way of giving a voice to people who are being oppressed and don’t always have the opportunity to speak their mind,” the enduring hitmaker says of the ballad. “People who are incarcerated, bullied, abused, sexually assaulted or punished for their religious beliefs.”

“This year is the 50th anniversary of Pride and I hope this song encourages all individuals to be who they are, speak their minds, love themselves and come together to continue to raise their voices for change,” Madonna continues. “I Rise” is one of the many highlights on Madame X, which is heading for a number one debut on the Billboard 200. The album is predicted to sell 80,000 to 100,000 units (sales and streaming) in its first week. That’s impressive in 2019, but still less than Rebel Heart (121,000 units).

You can stream the song below, but the video is a TIME exclusive. You can watch it here.

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