Sam Smith Announces New Single “DIAMONDS”

Mike Wass | September 14, 2020 12:45 pm
Sam & Demi's 'I'm Ready' Video
Sam Smith and Demi Lovato roll out the cute video for 'I'm Ready.'

Sam Smith is releasing a new single called “DIAMONDS” on Friday, September 18. It follows their recent collaboration with Burna Boy, “My Oasis,” which deserved a lot more attention. Given the slightly confusing status of the Brit’s third album, it’s unclear if this is another stand-alone offering (they have remained busy in 2020 with a steady stream of releases) or the official lead single. That is assuming, of course, that “To Die For” no longer has that honor. I guess we’ll know more by the end of the week.

As you might remember, Sam’s third album was originally titled To Die For before the COVID-19 crisis took hold. The project has now been on hold for most of the year, but they haven’t gone away all together. The hitmaker kindly rolled out a stunning live cover of Coldplay’s “Fix You,” dropped a high-camp collaboration with Demi Lovato called “I’m Ready” and then teamed up with Nigerian superstar Burna Boy for the underrated “My Oasis.” Check out Sam’s announcement below.

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