Madonna & Swae Lee Unveil Sleek, Cinematic “Crave” Video

It has been an interesting week for Madonna. Her Eurovision performance was roundly criticized (unfairly, in my opinion), but it’s going to take more than a minor backlash to keep the Queen of Pop down. The ballsiest 60-year-old on the planet bounces back today (May 22) by unveiling the video for “Crave.” Directed by Nuno Xico, the sleek, beautifully-shot visual is wonderfully understated. As much as I love the high camp and extravagance of “Medellín,” this is M’s most contemporary offering in a very long time.

If any song from Madame X is going to overcome the daunting hurdle of ageism, it’s “Crave.” The hip-hop/pop concoction, which is the handiwork of Billboard and Mike Dean, oozes longing and desire. It’s also a deceptively catchy grower that lingers in the mind long after the song ends. Madonna will release “Dark Ballet” as the last pre-release buzz track on June 7, but I’m already confident that this is the enduring hitmaker’s best album in years. Watch the Queen strut her stuff alongside Swae Lee below.

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