Jonathan Coulton

“Baby Got Back”: How It Went From Hailing Big Asses To Shilling For Kiddie-Sized Fries

noah | April 7, 2009 12:00 pm
noah | April 7, 2009 12:00 pm

Sir Mix-A-Lot‘s ode to ladies’ larger-than-life posteriors “Baby Got Back” is now being used to sell kiddie meals for Burger King, with the help of SpongeBob SquarePants and the masked Burger King who’s been a staple of the fast-food emporium’s commercials since the subservient chicken era. How did a song that was seen as kind of racy when it was first released make the evolution to kid-testedness and motherly approval? Come with me as I take you on a Flash video-aided ride through “Baby Got Back”‘s hold on the world’s consciousness.

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