Soulja Boy’s Newest Venture Inspires Many IMs Consisting Solely Of The Word “Shooooooooeeeeeeesssss”
So Soulja Boy’s personal line of kicks are going to be called Yums, which is appropriate since the colors they’re available in are bright hues that bring to mind Sour Patch Kids, Trix, and other sugar-covered things that are really bad for your teeth and well-being. But! They’re also packaged in what look to be emoticon-covered boxes, because if there’s one thing Soulja Boy is all about, it’s keeping himself Internet-real. Which may also be why he seemingly hasn’t moved out of the bedroom where he first became a YouTube star–he knows that said room, with its photographs stuck to the wall and dorm-room furniture, is his own personal soda-fountain counter, and it reminds him of his humble origins every time he hunkers down to go to sleep. Or at least it will until he has the whole thing bronzed. [SODMG.com via ONTD]
