No. 43: The Curious Rise Of Jobromance

2008 will go down as the year that fan fiction and tribute videos finally realized their inevitable, terrifying synthesis. “Jobromance” is a generic term for a mashup of sorts, one made of a video consisting of Jonas Brothers content (which could consist of a picture, several pictures, or a video clip) and a corresponding narrative featuring the Jonas Brothers and other various teen stars, which is pasted into the clip’s “about” field.

For the month of April I followed emogurl810′s Jobromance saga. It was both entertaining and harrowing, and by the end I was only just barely staving off raging insanity. Depending on how you look at it, this new phenomenon is either a charming way for bored teens to exorcise their crazed hormonal obsessions and hone their creative writing skills, or it’s a gaping black hole of vapid, celebrity-obsessed idiocy and terrible grammar. I’m still not sure which, but it’s an interesting facet of culture either way, and if there’s anything that defines 2008 it’s the mass proliferation of YouTube and bewildering JoBro fandom.

Earlier: Crucial Recapping
80 ’08 (and Heartbreak)

  • Anonymous

    Kate, it really kind of broke my heart when you stopped recapping the Jobromance. It’s like when they cancel your favorite show on television and leave you wondering the characters’ fate.

  • NeverEnough

    I’m looking forward to seeing a YouTube video where Joe Jonas gets really, really naked. DID YOU HEAR ME, SANTA?

  • Nicolars

    @whoneedslight: Mine too? It bothers me I never found out what happened to Ada and friends.

  • Kate Richardson

    @whoneedslight: @Nicolars: I’m glad you liked it! But my sanity was just wearing way too thin.

  • TheRunningboard7

    So when Jonas Brothers songs get set to anime clips, do mashups die?

    … BELIEVE IT!!