We heard the record-breaking song, we saw the 14-second preview clip, we set our DVRs for the four-network simulcast, and now finally Taylor Swift has unveiled the video for “We Are Never Ever Getting Back Together.” And if you weren’t able to see it on TV at precisely 7:49 p.m. ET this evening (Aug. 30), fear not — that’s what Idolator is here for!
Taylor admitted that the clip — which plays like one big kiss off, complete with guitar-playing woodland creatures — took 17 different tries to get right, given that it was shot on one take. Catch the final result above!
The Max Martin-produced smash deserves a grand video, so director Declan Whitebloom (who was also behind the camera for Taylor’s “Mean” and “Ours” videos) gave “We Are Never Ever Getting Back Together” the difficult continuous-take treatment. That means there’s no editing between scenes, and each of Swift’s costume changes you see above were all done live — something the singer admitted to MTV gave her a bit of a freak-out at first.
Meanwhile, is it just us or is the dude she’s assuredly never ever getting back together with a bit of an Adam Levine lookalike? Hmmm. A further clue as to who this song is about, perhaps? (Did they date, pop fanatics? We can’t keep up with Tay’s exes at this point.)
As for all these dancing animals, they’re played by Taylor’s band members. At the end of the Steadicam’d soiree, Taylor is all smiles, her band is rocking out in faux furry costumes and the house party erupts into a jubilant gaggle of grins and glitter. And, really, what more could you ask for in a visual for a #1 pop smash?