There’s something so utterly dark and mysterious and ’60s surf-rock sexy about Lana Del Rey‘s “West Coast” — the song, that is — that it makes you want to go get shot by a hot red-lipped gun moll with impeccable taste for vintage threads and left for dead in some remote area of the Hollywood Hills, just to feel the authenticity of the atmosphere. Today we have some early semblance of the video for the Ultraviolence single, which, in an oops! moment, surfaced online prematurely — and nothing like what I described above happens. In fact, nothing much happens at all. That said, apparently the full visual won’t premiere until tomorrow, so until then we’ll just have to settle for this sketchy number above. UPDATE: We’ve now added the official video, which isn’t too much different from what leaked yesterday. Watch above.
Romps on the beach, a noir-ish nighttime ride with a cool but aging playboy and Lana dancing in fire play about in “West Coast.” So far it doesn’t come off like the most exciting music video to roll down the pipeline in recent memory, but it’ll at least hold your attention until we get the final product sometime in the next 24 hours.
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