Daya Is Haunted By Love In The Desert In Her “New” Video
Daya certainly means business today. The 18-year-old returned to the scene with her massive single, “New,” earlier this morning (October 12), and she is following up the release with the accompanying music video. Co-written with Stargate, Sir Nolan, Leland and James Newman, the mature anthem sees the “Don’t Let Me Down” siren pining for a lost lover.
“I’m missing you. What the hell did I do,” she laments over crashing synths. “Messing with someone new, thinking I wanted to. Turns out I don’t want new, I want you.” It is a mature, surprisingly honest release for the Grammy winner, and it has received an appropriately moody visual to match the tone.
Set in a desert, Daya chases memories of her flame while dancing around the barren landscape. Her longing is intercut with scenes of happier moments shared alongside her boyfriend. Those blissful seconds seem to taunt her as she chases the high of their passion. Eventually she flees into the ocean to get away from the painful heat the memories spawn. It is a well-shot effort that manages to effortlessly capture the song’s meaning, and the young hitmaker delivers a strong performance.
2015 and 2016 proved to be breakout years for the young hitmaker as she enjoyed a string of top 40 hits with her solo singles “Hideaway” and “Sit Still Look Pretty.” She went top 5 alongside The Chainsmokers on “Don’t Let Me Down,” and it is clear that she is hoping to recapture some of that magic this time around. Check out the “New” visual up top.