B is for Britney Spears! K is for Kylie Minogue! J is for Justin Bieber! The stars are spelling it all out for you right on their scarves this year…and it’s all for a really good cause.
British retailer Matalan has created line of scarves called Alphabet Scarves, a perfectly fashionable and charitable line of lettered scarves for the winter season. According to the store, 100% of the profits from the sale of each of these scarves will go to the Alder Hey Children’s Hospital Charity in order to raise awareness and funds for the Liverpool-based children’s hospital.
To help support the cause, a whole crew of pop stars are getting in the action and posting photos wrapped in their own alphabet scarves, including Jessie J, Tinie Tempah, Girls Aloud darling Nicola Roberts, Spice Girls icon Mel C, Glee‘s Lea Michele and Foxes. Now that’s one way of putting your selfies to good use!