Beyonce’s Super Bowl Halftime Show Falls Short Of Madonna’s Viewership Record & Ratings
Beyonce‘s Super Bowl XLVII Halftime Show was the highlight of the night for us, and while it scored some whopping numbers in the ratings, Queen B failed to break Madonna‘s halftime show viewership record from last year’s extravaganza. Beyonce pulled a 71 rating for the 8:00-8:30 p.m. ET slot last night (February 3), according to Deadline, and the halftime show was seen by 100 million US viewers.
This falls just shy of Madge’s 72 rating from last year, but in terms of total viewers it can’t touch the Material Girl’s record. According to SB Nation, Madonna’s Super Bowl XLVI performance was seen by a record 114 million US viewers.
However, it’s worth noting that last year’s Super Bowl between the New York Giants and New England Patriots was the most-watched program in American television history (with an average of 111 million viewers, peaking at 117 million), so that contributed to Madonna’s high numbers. On the other hand, last night’s game ranked third in total viewers in US television history, with an average of 108 million viewers.