Lana Del Rey Returns To Save 2017 & Pop Music With “Love”
And she’s back! After plastering Los Angeles and New York with posters, Lana Del Rey returns to the pop fold with sweeping single, “Love.” Produced by Emile Haynie, Rick Nowels and Benny Blanco, the dreamy diva’s latest is a love letter to fans and an affectionate snapshot of the restlessness of young adulthood. “Look at you kids with your vintage music, comin’ through satellites while cruisin,’ she coos in full torch-song mode. “You’re part of the past but now you’re the future, signals crossing can get confusing.”
The “Shades Of Cool” singer acknowledges that there’s time to figure out the answers and implores us to just go along for the ride. “You get ready, you get all dressed up,” she chides. “To go nowhere in particular… doesn’t matter cause it’s enough to be young and in love.” It’s an interesting turn of events. Lana literally perfected dark-pop, but this is anything but. At a time when the planet seems to be spinning out of control, the 31-year-old does an about-face and beams a little light into the world — albeit in her own, melancholy way.
“Love” is the kind of song that gently seeps into your consciousness with its lush arrangement and evocative lyrics. In other words, it’s a very promising introduction to Lana’s fifth LP. “I made my first four albums for me, but this one is for my fans and about where I hope we are all headed,” she is quoted as saying in the press release. Oh, and the presser has another interesting tidbit: “The album is also set to include some exciting guest featured artists.” While we wait for more information, listen to the impossibly beautiful anthem below.