Iggy Azalea’s “Mo Bounce” Arrives Early
Iggy Azalea isn’t playing when it comes to comeback single, “Mo Bounce.” The Aussie rapper has been in promo overdrive this week, teasing the song with NSFW photos, eye-popping gifs and twerking warm-up video. The track finally arrived today (March 23) via Spotify. Produced by Stereotypes (Bruno Mars’ “24K Magic”) and Far East Movement, the 26-year-old’s latest is a furious banger about, you guessed it, big butts and swagger. “Bounce, bounce, bounce,” she chants on the chorus. “Mo bounce in the motherfuckin’ house.”
As I wrote yesterday, it looks like Iggy has changed her focus from pop radio to rhythmic radio, which is probably a wise choice for a song without a big feature. There’s nothing highbrow about the subject matter, but the song is already lodged in my brain and the explicit, Lil Internet-directed video is destined to rack up those streams. As much as I loved “Team”, this feels like the true follow-up to The New Classic. The hitmaker has her confidence and groove back. It will be interesting to see if non-Azaleans are willing to go along for the ride. Take a listen below.