Jax Jones, Mabel & Rich The Kid’s Retro “Ring Ring” Video
Jax Jones has the Midas touch when it comes to crossover club hits, having wreaked havoc on the charts with “You Don’t Know Me” and “Breathe.” The Brit could have another smash on his hands with “Ring Ring.” Featuring Mabel, who broke big last year with UK top 10 hit “Finders Keepers,” and Rich The Kid, the feisty banger is an instant earworm. “I wanted to try and make something different to previous… singles with Mabel, step away from the club and show more range, but something you can still have a little dance to,” he explains.
“It’s about regaining your power in a situation where you feel like you’ve been treated badly and how you can always put yourself back in the driver’s seat,” Mabel says of the catchy collaboration. The video for “Ring Ring” dropped today (July 10) and it’s a retro-themed affair that finds the rising vocalist dressed as an ’80s business lady in one segment and a ’90s video girl in another. She also camps it up as a sultry phone hotline worker. Jax also makes a cameo in the (outdated) technology-obsessed clip. Watch up top.